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DTSTART;TZID=America/New_York:20211102T160000
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SUMMARY:Modern China Lecture Series Featuring Eugenia Lean - The Ideograph and a Cantonese Pun: Linguistic Divergence and Spurious Chinese Marks in Global Capitalism
DESCRIPTION:Speaker: Eugenia Lean\, Professor of History and East Asian Languages and Cultures; Director\, Weatherhead East Asian Institute\, Columbia University \nBy examining two early legal cases featuring the alleged counterfeiting of Xiangmao Honey Soap\, this talk shows how the Chinese language and linguistic practices in Chinese commercial culture often stymied Western manufacturers and import companies’ attempts to pursue and prosecute suspected Chinese copycats. Xiangmao soap was featured in the first ever trademark litigation trial in China held in 1889. In that trial\, it became evident that the emerging global trademark regime was premised on an Orientalist understanding of the Chinese character as ideograph. A second case in 1919 that also featured the alleged counterfeiting of the Xiangmao brand then reveals how the homophonic nature of Chinese and the issue of dialect were often the basis of wordplay and punning in Chinese trademarks\, and that international trademark law was unable to accommodate these practices. The key legal premise that an offending trademark rested on its function to deceive the public prevented the system from recognizing (and thus\, successfully prosecuting) marks that while likely to have been emulative\, turned precisely on a knowing audience\, willing to purchase the “counterfeit” because of the witty pun or wordplay at work. Both bring to the fore how the emerging trademark regime was premised on romance languages and failed to appreciate the complexity of both the Chinese language and the nature of the Chinese consumer market. Hardly marks that purposefully deceived in acts of “passing off\,” so-called “spurious” marks aided (and arguably abetted) knowledgeable and appreciative consumers in their wily acts of consumption and were part of a larger market of rogue knock-offs in China that eluded the emerging trademark regime in the early twentieth-century and that continue to elude the global IP today. \nEugenia Lean received her BA from Stanford University (1990)\, and her MA (1996) and PhD (2001) from UCLA. She is interested in a broad range of topics in late imperial and modern Chinese history with a particular focus on the history of science and industry\, mass media\, consumer culture\, affect studies and gender\, as well as law and urban society. She is also interested in issues of historiography and critical theory in the study of East Asia. She is the author of Public Passions: the Trial of Shi Jianqiao and the Rise of Popular Sympathy in Republican China (UC Press\, 2007) which was awarded the 2007 John K. Fairbank prize for the best book in modern East Asian history\, given by the American Historical Association. \nProfessor Lean’s second book\, Vernacular Industrialism in China: Local Innovation and Translated Technologies in theMaking of a Cosmetics Empire\, 1900-1940 (Columbia University Press\, 2020)\, examines the manufacturing\, commercial and cultural activities of maverick industrialist Chen Diexian (1879-1940). It illustrates how lettered men of early twentieth century China engaged in “vernacular industrialism\,” the pursuit of industry and science outside of conventional venues that drew on the process of experimentation with both local and global practices of manufacturing and was marked by heterogeneous\, often ad hoc forms of knowledge and material work. \nPresented via Zoom \nAlso streaming on YouTube \n\n\nTranscript: Download Transcript
URL:https://fairbank.fas.harvard.edu/events/modern-china-lecture-series-featuring-eugenia-lean/
CATEGORIES:Modern China Lecture
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DTSTART;TZID=America/New_York:20211130T160000
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CREATED:20210614T213408Z
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SUMMARY:Modern China Lecture Series Featuring Joan Judge - China’s Mundane Revolution:  Vernacularizing Science and Scientizing the Vernacular in the Long Republic\, 1894-1955
DESCRIPTION:Speaker: Joan Judge\, Professor\, Department of History\, York University \nWhat can we learn from intellectual detritus? Focusing on cheap print\, vernacular daily-use knowledge\, and common readers in the Long Republic (1895-1955)\, this talk argues that the books an age discards as slipshod and unscientific\, and the readers it disparages as superstitious and ignorant\, comprise the broad epistemic terrain from which historical change is actualized. Premised on the notion that what we currently know about China’s iconic 20th-century revolutions does not explain enough\, it shifts our attention from innovation to ingenuity\, from “knowledge what” to “knowledge how\,” from the momentous to the mundane—without losing sight of the momentous. The talk first introduces a project on “China’s Mundane Revolution” that is based on some 500\, largely unstudied\, daily-use texts\, together with material gathered from the interstices of various archives. It then zeros in on one of the “how to” topics in the study: “how to treat a cholera infection.” Examining the ways individual common readers might have approached “the most spectacular ‘new’ disease of the nineteenth century\,” the example highlights the dynamic processes of scientizing vernacular and vernacularizing scientific forms of knowledge. It also raises questions about the ways these processes align—or misalign—with the various iterations of mass politics in this critical period. \nJoan Judge is a 2021 Guggenheim Fellowship\, member of the Royal Society of Canada and a Professor in the Department of History at York University in Toronto\, Canada.She is the author of Republican Lens: Gender\, Visuality\, and Experience in the Early Chinese Periodical Press (University of California Press\, 2015)\, The Precious Raft of History: The Past\, the West\, and the Woman Question in China (Stanford University Press\, 2008)\, Print and Politics: ‘Shibao’ and the Culture of Reform in Late Qing China (Stanford University Press\, 1996)\, and co-editor of Women Warriors and National Heroes: Global Histories (Bloomsbury Academic\, 2020)\, Women and the Periodical Press in China’s Global Twentieth Century: A Space of Their Own? (Cambridge University Press\, 2018)\, and Beyond Exemplar Tales: Women’s Biography in Chinese History (University of California Press\, 2011). She is currently engaged in an SSHRC-funded project\, China’s Mundane Revolution: Cheap Print\, Vernacular Knowledge\, and Common Reading in the Long Republic\, 1894–1955. \nPresented via Zoom \nAlso streaming on YouTube \n\n\nTranscript: Download Transcript
URL:https://fairbank.fas.harvard.edu/events/modern-china-lecture-series-featuring-joan-judge/
CATEGORIES:Modern China Lecture
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